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GVIDI, the new and complete metadata service

March 12 2015

GVIDI, the new and complete metadata service

With a undisclosed investment from Merapar and ITNM, a new player has entered the scene of TV metadata today.

GVIDI, the smart aggregator

"Stunned by the fact that most EPG providers do not enrich their data with omnipresent information, it has become our ambition to offer Europe's most advanced platform of TV metadata", says Tijn Smithuis, Managing Director of GVIDI. By taking full advantage of industry initiatives such as EIDR and TV Anytime, combined with metadata from the very best sources in the field, it is possible to deliver TV operators a complete metadata set that covers both their linear and non-linear content. This enables TV operators to use metadata to also cover VOD- and Replay TV services. When creating integrated metadata, recommendation engines and user interfaces will work significantly better and start living up to their promise of maximum discoverability and recommendation. This in itself will lead to an increase in upsell of content for TV operators and will fully exploit the potential of a personalized viewing experience for the customer.

GVIDI, a complete and real-time solution

Richard van Dijk, investor in GVIDI and owner of EPG service provider ITNM in the Netherlands, is equally enthusiastic about the newly created possibilities: "The quality, depth and coverage of rich metadata form the heart of content experience". Therefore, it is important to deliver the TV metadata real-time. Most people in Europe will know the problem of a failed recording due to last minute changes on the TV channel as another (live) program runs overtime. This should already be a problem of the past, as it is quite easy to update the metadata of a specific channel directly once there is a time change. However, most EPG providers in Europe, still don't have this mechanism in place due to lack of integration with the TV operators' back-end systems. This is one of our previous solutions that we will bring into GVIDI to make sure it will 'lead the way'!

GVIDI, the leading aggregator of rich metadata in the EU market

Harry Koiter, partner at Merapar, sees the immense added value. 'GVIDI helps clients to optimize their entertainment experience, while maximizing pay TV revenues, by guiding customers flawlessly to their TV preferences.' We are confident that GVIDI may well become the leading aggregator of rich metadata for DTV operators in the EU market in the next three to five years; an investment opportunity we did not like to miss out on.

GVIDI: a company that looks further into the future of metadata.

About Merapar

Merapar is a European investment and consultancy firm helping innovative technology, media, and telecom companies to develop disruptive technologies and business models. Through its inhouse investment fund and experienced team of entrepreneurs and executives, Merapar provides hands-on strategic, operational, and financial services to disruptive companies throughout Europe. Founded in 2013, the company is headquartered in Berlin and Eindhoven and equally present in Brussels, London, and Silicon Valley.

About ITNM

ITNM, founded in 1991, is a facilitating party serving companies in the world of broadcast and distribution of radio and televisions signals. The abbreviation refers to the original Dutch company name InfoThuis Nieuwe Media, meaning 'Info' (Information) and 'Thuis' (at Home). ITNM develops and maintains systems and applications for digital television, such as DVB monitoring, subtitling and EPG systems and services.

About GVIDI

GVIDI is a young company with one simple goal: to fully exploit the potential of personalized viewing experiences by enriching TV metadata and facilitating multi-media linkages. With its extensive metadata partner network, it is the ambition of GVIDI to offer Europe's most advanced metadata platform. GVIDI stands for 'Guide' in Esperanto. Like this language, that is created to take away obstacles, GVIDI aims to guide the end-consumers through the flood of content to the programs that are of real interest to them. GVIDI leads the way.

For more information, contact: Tijn Smithuis GVIDI [email protected] +31 6 577 29 19 8